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SOCIAL MEDIA TEMPLATES
Helen Keller Intl
Project Brief
Helen Keller Intl needed to remodel their Instagram and Facebook page to better engage their viewers and improve the overall visual experience. The goal was to create templates that employees could easily customize that remained consistent with Hellen Keller Intl’s brand image.
Social Media Graphics
Brand Guidelines
Illustrator
Photoshop
Process
The previous templates were repetitive, flat, and in cohesive. I wanted to create templates that had a balance between strong visual images and text.
The brand's image revolves around their logo mark that is in the shape of a vertical arc. To give a sense of cohesion, I overlayed shapes that shared the same arc found in the logo. To further enhance the visual, I applied shadows to give the illusion of depth. I created five unique templates to give employees a variety of options to avoid repetitive posts while maintaining a better visual flow to the feed.
Previous Templates
New Templates
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